Reading the article Why are we seeing so many corporate scandals? By Prof. Dr. Amit S. Mukherjee I liked the questions that Prof. Amit raises. The queries resonated with the planner in me and I found them to be interesting. I say interesting because, whilst the erosion of trust has impacted quite heavily on the […]
For any organization the competitive edge, in today’s business environment, comes down to the culture and the strategy it has. Culture is developed through the employees or talents an organization has and not through its products or services. In the educational sector one would assume that this aspect of organizational development would be a given […]
Investment in work culture results in engaged employees, stronger brand identity and profitability.
It’s amazing how little we actually focus on ‘people’ in business in spite of the fact that it is people who make everything happen. An organisation exists because of its staff, partners, customers and other stakeholders, i.e. people. The value proposition of any organisation and any industry, for that matter, is totally dependent on the people involved. […]
The marketing function has undergone tremendous changes in the past decade. Today marketing involves technology, engagement and most importantly creating and delivering an authentic brand experience from the employees’ and consumers’ perspective. Brand value as an asset, in monetary terms , is now fully dependent on this brand experience. A Forbes article– ‘Are today’s CMO’s tomorrow’s CEO’s?’ aptly […]
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 7,000 times in 2014. If it were a NYC subway train, it would take about 6 trips to carry that many people. Click here to […]
Most organisations undertake CSR programmes as having to fulfill the corporate duty of giving back to society. Often the development of the program becomes the responsibility of the marketing team and is tied to the brand being seen in good light. Here’s my article on this, published in the Islamic Banker Asia: