Thank You Thank you to my blog subscribers and viewers who have provided valuable feedback and support in using and sharing my posts. My gratitude to each of you for this help. In the latter half of 2017 my blog subscriptions and views increased dramatically and along with it came a lot of requests for […]
Finding my personal purpose and how it can be what I want to do as a career is my key learning in a year that has been extremely tough.
Leadership has a direct impact on the sustainability of any business for an organization. The leadership style influences corporate culture at play and is instrumental in creating the climate at work and in creating the competitive edge. Academic institutions, whilst having the noble mission of developing and imparting knowledge and creating leaders, are also business […]
Often leaders are in a tough situation and faced with tough choices. A key role of a leader is to make decisions. In other words exercise their choice based on evaluating all the facts available to them and factoring in the impact of that choice on the long-term strategy. Whilst many are able to have […]
Organizations oft forget that at the core of their existence are people. Employees, customers, partners each in their own way define an organization. The common denominator is People. The behaviour people display through their individual understanding, acceptance and ownership of organizational values reflects the culture of that organization. This creates a brand experience which impacts […]
As brand marketing professionals we delve into the structural issues of developing a brand and often invest heavily in the brand building process but do not take into account the associated risks or undertake a Brand Risk Analysis on those risks . As the importance of brand for an organisation has grown over the years, the […]
The marketing function has undergone tremendous changes in the past decade. Today marketing involves technology, engagement and most importantly creating and delivering an authentic brand experience from the employees’ and consumers’ perspective. Brand value as an asset, in monetary terms , is now fully dependent on this brand experience. A Forbes article– ‘Are today’s CMO’s tomorrow’s CEO’s?’ aptly […]