We all know the three key ingredients that go into making a healthy organization:
- Cash Flow—Liquidity is the life blood of any business. Having the necessary cash flow enables a business to invest and grow.
- Employee Engagement—Motivation leads to productivity & efficiency. Employees represent the brand and their behaviour impacts on the output and on the business revenue and reputation. Employees are the heart of any business.
- Leadership— Leadership provides purpose and strategic clarity of vision of the business.
Whilst cash flow is the blood and employees are the heart, leadership acts as the vitamin for any business to give it the much-needed energy, immunity and growth.
As a business owner or a corporate executive we give lot of attention to the first ingredient—Cash Flow. Yet we neglect the other two– employee engagement & leadership— and oft take these for granted.
Without giving these two important areas the due attention they deserve how do we expect our businesses to be healthy?
- Make Leadership priority number 1. The core of a healthy business starts with leadership. Providing the right leadership aids in getting the employees engaged and involved with the purpose of the organization.
- Employee engagement occurs when the employee sees a clearly defined benefit– Provide clarity of role and alignment of the functional role to the purpose of the organization. Thereby recognizing and appreciating the employee and aiding in developing effective engagement.
Engaged employees are more productive and deliver a far better customer-experience. This results in a high cash flow for the business through sales, repeat sales and higher customer satisfaction.
So looking to grow your business?
The starting point is to study is not the new market opportunity or the pricing or the cost-benefit analysis. The first place is to look at the leadership of the organisation and evaluate if the leadership is:
- Being effective
- Having strategic clarity
These two factors are critical.
Leadership is the link to having engaged employees.
In any organisation you need to have engaged employees to generate growth and sustainability. Without the employees being engaged a business simply exists up until a point where the cash flow is severely affected resulting in the closure of the business.
The way to get employees engaged is to ensure that the leader is able to clearly articulate and align organisational goals with direct benefits that impact the employees. Answering the ‘what’s in it for me?’ question brings about an empathetic connect between the employee and the leader. That aids in motivating the employee to perform.
This is why leadership is vitamin for an organisation!
Leadership is the, all-pervasive and all-encompassing, element that provides a business with the required stamina and energy to be a sustainable brand.