This is Joy



I Create Marketing Solutions that make Sustainable Profits for
you through the Conversations your Brand has.

Is managing the functionality of business change and driving sustainable growth a priority for you?

Are you able to get new customers and enter new categories?

With every industry being disrupted and change is the only constant, today, a business needs to provide a relevant, engaging and unique brand experience, which gives value, to generate financial growth.

I help you generate sustainable growth by Describing, Deepening, and Growing financial value by using the conversations created by the brand in delivering a relevant and meaningful experience:

  • describing a unique and relevant brand experience
  • deepening the reach of the brand experience
  • growing financial value by increasing sales and entering new categories

I have a unique set of experience in marketing and business strategy across categories, geographies & companies that resulted in being recognized as one of ‘Malaysia’s 10 Most Engaged Marketing Folks on LinkedIn’ in 2015.

With senior roles in global advertising agencies in India and Malaysia, managing diverse brands through multi-disciplinary teams at local & regional levels and running agency relationships and P&L focused units, and having worked in leadership roles in management consulting and higher education sectors, in Malaysia, facilitating 360⁰ brand sustainability I have been responsible for:

  • strategic marketing
  • consumer insights
  • branding, communications
  • global marketing & international collaborations
  • digital marketing
  • business strategy
  • budgeting & finance
  • business development

This means I give businesses the expertise of managing business functionality whilst creating brand growth.

I bring a proven ability in developing business solutions which enable organizations to do good for their communities and increase reputational and financial value for themselves.

Clients have valued my ability in influencing teams, taking ownership of strategy and creating advocacy that brings about stakeholder engagement.

Contact me to #HaveAConversation about the one thing I think every company and client needs to know as businesses get increasingly complex.

My published work can be viewed on                View Joy Abdullah's profile on LinkedIn