Profitability through employee advocacy

Emotions are the core of a brand experience. Brand experience has a far greater impact on  business success than advertising does.

Here’s my article published in ‘Business & Finance’ issue #02 Oct 2014 in The National (UAE)

 

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Published by

Joy Abdullah

I create brand, financial and people value for an organization by linking its leadership, strategy, engagement and communications into one cohesive story.