A recent business review meeting brought home the fact that business is all about getting to the revenue target. It’s a process. A process that’s been in place, for most organisations, for some time and has delivered results.
But if we keep doing the same things that we have done how do we get a different result?
Goal setting and target achievement is a process. There are times when processes need to be evaluated in light of the environment in which a business operates. Such an evaluation takes place by listening to the front line managers for the ideas they bring forth in such meetings.
Are we listening?
Most of the times, the senior team desires a good outcome and executes activities that they believe will help them get to their goal.
Note the emphasis on “executes”! This can either, be a tick in the box or attempting a new approach that could be successful or not.
But in the process of execution only what’s affected is the strategy development and deliberation process which gets left out in the
eternal rush of execution.
They can’t seem to hear the advice that will help them get to their goal in a strategically planned way. Environmental pressures, legislation, competition etc all add to the rush to simply do ‘something’! As a result the activities become ad hoc and lack direction and end up being akin to shooting in the dark.
Is it possible to change this existing pattern of thinking and approach ?
There is. Here’s how:
1. Approaching the issues simplistically and listening to find the right solution.
2. Being open-minded and receptive to listen to new ideas and kick those around. Not kick them out!
3. Bringing the right attitude to the table.
People caught up in the “No. It’s not possible” line of thinking mistakenly think that having done the same process for years, it will still deliver and no change is needed. Unfortunately, this is a disguised form of negativity and negativity sabotages the chance of success by keeping the team from seeking a solution.
It creates an extremely unhealthy environment which in turn simply kills the process of ideation and thus any innovative approaches.
An attitude of being willing and able to listen, discuss and evaluate simple, cross industry practices and strategic options can enable growth and profitability. Which, in turn, would lead an organisation in having a motivated, passionate, engaged and objective oriented team of employees who would be iconic brand ambassadors for the organisation simply through the delivery of their day-to-day activities when in contact with the stakeholders.