People first if you want to drive organic growth

Whilst Islamic finance is in growth mode it’s sad to note that Islamic banking only caters to 38 million of the total global Muslim population. That too this number is spread over 7 countries only!

Is there something lacking?

Given the significant changes in consumer behaviour, as the effect from the financial crises & recession of the past decade, perhaps Islamic banking needs to take into account what people want & need.

Here’s my article on this topic published in the Islamic Banker Asia:

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Published by

Joy Abdullah

I create brand, financial and people value for an organization by linking its leadership, strategy, engagement and communications into one cohesive story.