Developing sustainable brands in post-colonial Asia

A couple of weeks ago I had a delightful chat with Jon (Dr. Jonathan A J Wilson) on my career experience & the work I do involving employee engagement & brand sustainability.  The interview is in the “maestro” section of the Indonesian based marketing magazine– ‘’ magazine.

The discussion provides some industry insights that aid companies in developing sustainable brands.


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Joy Abdullah

I create brand, financial and people value for an organization by linking its leadership, strategy, engagement and communications into one cohesive story.