I’ve always been intrigued by culture.
Being a marketer and business planner by profession and having worked across industries, courtesy advertising, I’ve always come back to ‘people’ and what makes them behave the way the do. People are what makes a business. Be it the staff of an organisation that represents the organisation or be it the customers of that organisation.
Yet, there are many industry sectors, that do not seem to see or get the fact that people are changing. This change is a result of cultural trends that impact on behaviour.
I found Dr. Jonathan A J Wilson‘s article– ‘Why Culture Matters and Where?’ to be extremely fascinating in context to this and so decided to share it with you: