Last week, I caught up with a couple of close friends. The professional commonality amongst us is our job role where all three of us are involved in business planning i.e. we all are involved in the development of our respective organisations business strategy and at the same time we have KPI’s to deliver on specific areas.
During our catch-up, as usual, the conversation rambled through the industry and country economic outlook, focus on new emerging global markets, importance of collaborative partnerships, ethical marketing. In short, all pretty high-octane stuff! Till we converged onto the issue of ‘corporate culture‘ and the importance of being able to know the cultural fit of an executive.
Why is cultural fit so important? Well, two reasons:
- Human Capital– is an asset for any organisation. Without human capital there is no organisation and in turn no brand. So on this criteria, enormous investments are made in talent development including training & leadership grooming.
- Organisational Culture– Creating a culture that enables executives to be happy doing their jobs and wanting to do their best, is by far, the only way to maximise productivity and efficiency. It’s the organisational culture that manifests through the executive interpersonal communication and interaction to all stakeholders. This, is the single most important, driver in creating brand perception and image.
Being currently involved in a change management process, that involves initiating measurable KRA (Key Result Areas) & KPI (Key Performance Indicators) system and aligning the same with a global quality standard benchmark, has brought home the importance of how ‘corporate culture‘ impacts on the profitability & organisational health.
In trying to get some more learnings in this area, I came across a fabulous exercise being conducted by an organisation, that I respect and admire tremendously– “The Fast Company’s— Co. Exist unit”. Here’s the story:
Read on and I hope this will provide some food for thought on the importance of knowing your organisational culture and identifying how your executives fit into that culture.
Comments & thoughts most welcome.
- The Five “C’s” To Corporate Culture Success (edelman.com)
- Culture eats your structure for lunch (thoughtmanagement.org)