As a Marketing Head when I read the article below it rang so true!
To quote Lisa Nirell, the author— “CMOs are experts at promoting their companies’ brands–but not always their own.”
As senior executives, and specially as marketing heads, we often dont give priority to our personal brand. But the importance of having a reputable personal brand is tremendous! It actually adds measureable value to the organisation through the business leads that are generated and turned into engaging relationships. Here’s an example of how I use my personal brand (i.e. ‘Brand Based Business Sustainability Expert‘) in aiding my day job organisation.
Here’s the article —Why CMOs Also Have To Be Thought Leaders — for your reading.