With increasing usage and sociocultural impact of social media, discussions on:
- attitudes and social habits of the millennial that impact on organisations,
- brands, organisations & leaders being authentic in social media to obtain engagement
have been on the rise. Summed up, all of this brings about a world more connected where people, organisations, brands are but just a click away from their image, equity and reputation being affected.
Reading through some of my archived articles, I came across the one below from ‘Strategy &Business‘ which I am sharing as it has some great learnings:
How to prepare for the Connected Generation’s transformation of the consumer and business landscape.