Going Digital? Reimagine Your Business

Looking for some information on how ‘going digital’ impacts on an organisations’ strategic planning and business process, I came across an excellent article in ‘Strategy + Business’ that was published in May 2013.

The article elaborates how, inspite of all the re-engineering organisations have failed to obtain the impact that they should have had by going digital. The question is why?

Quoting from the article—“Instead of re-engineering, they need reimagining. They need to conceive of their business freshly, in line with the capabilities that digital and business technologies can give them, connecting to customers in ways that have not been possible before.”

Here’s the link to the article and it’s a great read to know what you should be doing if your organisation is heavily into the digital space:

Dont Reengineer. Reimagine.