Businesses are using social media for a host of reasons today. Many run very structured social media strategies and many just run it as is. Whichever method may work for your business, at the end of the day its crucial to remember that at the end of the social media channel is a person. Social media is but the technology to enable you to connect with another person. Thus, having a full time person to manage your social media presence and enhance your brand reputation becomes a critical success factor.
This presentation highlights, in a very entertaining manner, how important it is to have a central “point of control” person or a “Social Media Manager” to hold together all inputs and outputs to and from the organisation.