Does Your Business Have The 3 C’s?

Due to chronic unemployment and the global financial crisis, rapid structural changes in the global economy have given rise to businesses having to re-visit their operating models.

Whilst market demands may be slumping in the old industrialised world comprising of  U.S., Europe, and Japan; consumption in the BRIC countries (Brazil, Russia, India, China) are expanding along with other emerging markets.

In this scenario, enters the “Third One Billion”—The Global Muslim Community—as the next growth driver for business.


Doing business in this segment and doing it sustainably needs business owners, be it corporates or SME’s to make a paradigm shift in basic business practices.

Most importantly businesses need to focus on the 3 C’s:

  1. Community
  2. Competencies
  3. Customisation

Coming up next—The 3 C’s….