Beyond The Call of Duty –Islamic Marketing

The August 2011 issue of the A&M magazine carries this cover feature on “Islamic Marketing”.

Whilst I had given an extensive interview (via email) the ‘contribution’ that’s been featured is on page 5 under the title “Challenges and Misconceptions”:


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Joy Abdullah

I create brand, financial and people value for an organization by linking its leadership, strategy, engagement and communications into one cohesive story.