Meet The New Muslim Consumer

In the midst of preparing for an interview (on the topic of  Islamic Marketing) I came across this interview of mine on the “new Muslim consumer” which was published last year.  I felt, it might be helpful reading for many who are operating businesses in this sector as well as working in the Halal & Islamic Finance industries.

Comments, thoughts and opinions welcome.


Published by

Joy Abdullah

I create brand, financial and people value for an organization by linking its leadership, strategy, engagement and communications into one cohesive story.