This article is an effort in depicting how it’s possible to take cross-industry learning and strategically, utilise the same, for growth.
In this author’s opinion if the Islamic Financial Institutions look at ‘investing’ in educating the people, then in a planned manner, retail customers (for a lifetime) can be developed. The question remains, would the industry be willing to look at new ways (for the Islamic Finance industry) of generating growth? Or will it remain where it’s at?
What does consumer marketing and retail Islamic Finance have in common? Well, for starters, retail Islamic finance can take a leaf (or rather the entire book!) out of consumer marketing and utilise that available body of knowledge to develop business strategies that are consumer centric in order to achieve organic growth. Or more specifically, utilise social media as a means of engaging with the consumer and achieving growth.
Comments, opinions, thoughts are welcome and can be posted here.