I had the privilege of speakin at the OIC‘s (Organisation of Islamic Countries) World Business Conference that was held by the OIC’s international business development unit in June 2011, on the topic of “Muslim Branding.
The forum consisted of academicians, entrepreneurs, professionals, and business organisations who had come together with the sole intention of developing cross-border business. Amongst the two-day conference topics was this topic of mine–“Muslim Branding–Myth or Reality”.
The importance of branding in ensuring business growth cannot be highlighted enough. More so, when it’s for the global muslim community there are key areas that need to be kept in mind and approached judiciously within the parameters of Halal & Shari’ah.