Does Your Brand Need a Community Manager?

Post By: Hilton Barbour

Community Manager

Social media has quickly become the de facto for interaction and communication, emerging as the new gateway for consumer influence. With social media channels such as Twitter and Facebook giving consumers the power to directly impact a brand’s performance, businesses are hiring a new member of the marketing team to not only monitor these channels, but also interact with consumers.  Commonly referred to as the Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand.

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