The Brand’s Influence
A brand is perception, identity and persona that a group of people have for a particular item, tangible or intangible. Once a perception is formed, it leads to an identity which defines the brand and gives it a unique personality much like our own individual personalities.
This process involves a full circle of people, commonly known as “brand stakeholders” or people who have an interest in the brand. Starting from the most obvious–the customers, it goes all the way to the employees who project and manifest the brand physically‘ i.e. the employees are a vital part of the perception, identity and persona of the brand that other stakeholders come to have.
The influence (of a brand) is the sum of the organisation (owning it), its employees and stakeholders representing it to the community and the benefits it delivers through its interaction (and use) within its targeted community.
In this section of Benefit Point we would be concentrating on topics covering:
- Employee-Brand Engagement
- Business, Brand and Community Synergy & Strategies
- Brand Risk & Reputation Management
Benefit Point brings this content with the objective of providing new strategic planning for doing business in a way where profitability comes by ensuring value-benefit to the community.
It is with this objective that new business planning methodologies & brand marketing approaches, that are now in practice and are very much needed in today’s economic climate, are posted on a regular basis so that you may use the tips to strategise and take your business forward.